We help restaurants, hotels, and hospitality brands across Southeast Asia become visible on Xiaohongshu (RED) — think Instagram meets TripAdvisor, but for China's 300 million users. It's the platform where Chinese tourists decide where to go, eat, and stay.
From three years as cabin crew with British Airways to managing a large meditation campus in the UK, I've spent my career immersed in hospitality — learning what makes people feel welcome, valued, and eager to return.
Back in China, I put that experience to work managing Chinese social media for a popular Italian restaurant — learning firsthand how platforms like Xiaohongshu drive real customers through the door.
Now, splitting time between Chengdu and Phuket, I founded RedBridge Asia to bridge the gap: helping exceptional hospitality businesses across Southeast Asia become visible to the millions of Chinese travelers searching for their next great experience on RED.
Professional Xiaohongshu account creation with optimized profiles, keywords, and positioning to maximize discoverability by Chinese tourists.
Regular, authentic posts — photos, stories, and updates that feel natural and resonate with Chinese travelers' expectations and tastes.
Track what Chinese customers are saying about you. Receive clear, actionable feedback reports so you're always ahead of the conversation.
Strategic techniques to boost your presence in RED's algorithm, making your venue discoverable by the right audience at the right time.
Connect with Chinese tour groups and travel communities. Facilitate group dining and special event bookings for maximum revenue impact.
Guidance on menu descriptions, service adjustments, and cultural nuances that make Chinese guests feel truly welcome and valued.
Chinese travelers don't use Google, Instagram, or TripAdvisor. Xiaohongshu is China's equivalent of Instagram and Facebook combined — a visual, social platform with over 300 million users where people share real experiences and make travel decisions.
Your customers are already posting about you on RED — sharing photos, writing reviews, and influencing future visitors. The question is: are you part of that conversation?
With over 300 million monthly users and a demographic that travels internationally and spends generously, RED is the single largest untapped marketing channel for hospitality in Asia.
We meet — we learn about your brand, your guests, and your goals. No commitment, just conversation.
We analyze what's already being said about you on Xiaohongshu and identify your biggest opportunities.
We set up your official presence and begin publishing authentic, engaging content that attracts your ideal guests.
Monthly reports on engagement, sentiment, and growth. We refine and expand what's working.
Let's have a chat about how Xiaohongshu can transform your business. Based in Chengdu — working with hospitality brands across Southeast Asia.